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Design Concept - FRAMERY @NeoCon25
Project type
Design Concept, Branding
Location
Chicago, IL, USA
Client
Framery
Role
Concept Designer
Final Production
Agency Leroy
To celebrate its 15th anniversary, Framery wanted to create a concept that would enable distinctive and memorable brand graphics across a variety of materials and platforms.
We created a pattern that is a blend of Bauhaus style and the design language of Framery’s minimalist products, combined with the brand’s color scheme.
The pattern has a Bauhaus-inspired rhythm of shapes that plays with the shapes of stacked beams. The design evokes a luxurious feel and also has a playful feel.
The pattern has a huge amount of design possibilities with different color fills and outlines. We also designed the design language to be used in conceptual visual use cases to expand the original brand material.
