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Branding & Advertising - IXI
Project type
Brand & Advertising concept
Client
Pixieray / IXI
Role
Brand Designer
Creative
BRIEF:
IXI is a brand dedicated to perfect the human vision with automatically focusing eyewear. This inspiring life-changing product mixes high fashion with high technology.
I was asked to to create a design and brand approach that would take the brand to next level among other luxury brands.
CHALLENGE:
The task was very challenging as I had to come up a fully new idea how to visually present technology that you couldn't see in a way that suits a high fashion luxury brand.
OUTCOME:
I started laying out with different benchmarks and exploring the actual technology used in the eyewear. Then got forward with scouting a graphical way to present the people and highlighting the initial technology that is hidden in the frames.
This company is going to be a game-changer.
