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Advertising - CLOETTA
Project
Multichannel advertising campaign
Client
Cloetta
Agency
Hasan&Partners
Role
Creative, Art Director
Cloetta was launching two new products with unique flavours. Candies are married with entertainment so we used the latest motion capture technology to create living textures as our hero characters add added these guys into TV and online bumpers.
We got to work with highly talented animator and his studio assistants from Argentina. Thank you Esteban Diacono.
During the 'MOTION CANDIES' campaign, the products were one of the best selling throughout Cloetta's history. The media strategy to find sweet spots for attention grabbing animation was to use the ins and outs of favourite family tv-shows and it worked perfectly.
