Branding - NEWIL & BAU

Four persons came to us with an idea of a company that would be the changemaker in the construction industry but they even didn’t have a name for it.

This was a great opportunity and huge challenge to do something emotionally welcoming that people would fall in love with over again and again.

The identity was build around hard but warm textures from nature and traditional crafts with delicate typography.

We had great team to build it together with the client and I got to work with super talented graphic designer Katja Pietilä-Seppä